What is it?
Usually a full day or half day (3 hour) session giving you plenty of practice at getting your message across on TV, radio or web.
We also offer phone and Skype coaching for media interviews.
Who’s it for?
Anyone who’s going to speak to the media on behalf of their organisation.
This might be anyone from a campaigns officer or policy specialist, to a marketing director and CEO.
What’s in it?
A typical training course will include:
- discussion on the key elements of a message, campaign or press release
- an insight into what journalists are looking for and why they behave as they do
- plenty of practice, usually radio and TV interviews in a variety of formats
What do you get out of it?
Time to think about preparation, plenty of tips and tricks, and practice, practice, practice. We’ll record and playback interviews so that you can learn from experience. The more you do it the better you get!
We’ll also send you video files of the practice interviews.
What’s so special?
We pride ourselves on a fuss-free approach, bringing recording equipment to your place of work and fitting around your busy schedule.
We aim to build confidence. Many of our clients start out being terrified of talking to journalists. We help you realise that you have more control than you think.
We specialise in helping charities and NGOs of all sizes. Our clients have included small local charities in the UK and international NGOs working at the United Nations.
About the trainers
Our lead trainer is David Thomas, who has more than 30 years of experience in broadcasting, journalism and training.
He’s been a producer/presenter at local radio and was editor and head of department at the BBC World Service for 16 years.
Our trainers are all experienced journalists, usually with BBC or national newspaper experience.