Media training (training for media interviews)
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What is it?
Since the first lock-down we have been focusing on training using Zoom.
A group session would normally be up to three people for three hours with a screen break in the middle, giving plenty of practice to help you get your message across on TV, radio or web.
In-person training usually runs as a one day or half day (3 hour) session.
Who’s it for?
Anyone who’s going to speak to the media on behalf of their organisation.
This might be anyone from a campaigns officer or policy specialist, to a marketing director and CEO.
What’s in it?
A typical training course will include:
- discussion on the key elements of a message, campaign or press release
- an insight into what journalists are looking for and why they behave as they do
- plenty of practice, usually radio and TV interviews in a variety of formats
- tips on how to set up at home for a news interview
What do you get out of it?
Time to think about preparation, plenty of tips and tricks, and practice, practice, practice. Our aim will be to help you feel more self-confident and realise how to take control of the interview.
We’ll record and playback interviews so that you can learn from experience. The more you do it the better you get!
We’ll also send you video files of the practice interviews.
What’s so special?
We aim to build confidence. Many of our clients start out being terrified of talking to journalists. We help you realise that you have more control than you think.
We specialise in helping charities and NGOs of all sizes. Our clients have included small local charities in the UK and international NGOs working at the United Nations.
We pride ourselves on a fuss-free approach, bringing recording equipment to your place of work and fitting around your busy schedule.
About the trainers
Our lead trainer is David Thomas, who has more than 35 years of experience in broadcasting, journalism and training.
He’s been a producer/presenter at local radio and was editor and head of department at the BBC World Service for 16 years.
Our trainers are all experienced journalists, usually with BBC or national newspaper experience.