Tools for managing your social media

If you’ve been on one of my networking for freelancers workshops, we probably discussed how to not waste time on social media.

Don’t get me wrong. Social media can be a very good way of keeping in the loop when you’re working for yourself.

But many people talk about getting sucked into social media. They intend to check their timelines¬†for a couple of minutes, and two hours later they’re on their 20th cat video.

One answer is to be very strict with the time you’re allocating to social media, and to put it into your work routine.

Set a particular time of day or week to do ‘social media maintenance’ and switch off your notifications so that you don’t get interrupted all the time.

Another great move is to use tools like Hootsuite or Tweetdeck.

These apps/websites allow you to import various social media accounts and control some basic actions from a single place. I use Hootsuite to update and check LinkedIn, Facebook and Twitter. It also works with Instagram and a few others.

Tweetdeck allows you to control and monitor multiple twitter accounts, which is great for journalists or people who operate multiple corporate-style accounts.

Hootsuite and Facebook – a change

Although I’m a fan of Hootsuite, there’s one change which makes it slightly less useful for many with a Facebook account. From 1st August 2018 you can’t interact with a personal Facebook profile. You can, however, use Hootsuite to update a Facebook page.

This might encourage some freelancers to set up a page for their professional persona, and not just rely on their personal profile to engage with others for work.

How do you manage your social media accounts? What tools and apps are useful to you as a freelancer to help you keep in touch with clients and other professionals? Let us know!



Posted on 01 August 2018

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